Friday 28 September 2007

Proper Data Uses Of Credit Card Data

Proper Data Uses Of Credit Card Data

Mainstream: Privacy and data capture/storage/usage

A credit card gathers an awful lot of information. Here is my summary of my thoughts on:

1) Who should use it.
2) What it should be used for.

Who Should Use It?

First only people I feel comfortable with.
Second only people I have agreed to.
Third only people I might expect.


What should it be used for?

First it should never be used against me.
Second it should be used to benefit me.


The data can be used to provide the contracted service. It can also be used to provide the benefit of targeted offers. Finally it can be used to provide feedback to improve corporate offerings.

Rufus Evison
ReasonedRants.BlogSpot.Com

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